Tag Archives: thor

Has Thor Struck Hammer Blow In Superhero Wars?

This weekend Thor managed to stay in the top 3 at the box office, adding another $15.5m to its haul, for a total domestic gross so far of $145m. Thor’s box office performance so far isn’t a patch on many of the comic-book adaptations we’ve seen recently, but as a second tier hero played by a virtual unknown, it is a pretty good number. Will it be enough, though, to see Thor standing victorious in the comic-book movie wars at the end of the Summer? Continue reading

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Could 3D Start Losing Movies Money?

When Avatar broke every box office record in the book, it was the start of a period of shameless cash-in as studios rushed movies into post-production 3D in a desperate bid to jump on the bandwagon, and use the newfound novelty factor of the technique to wring more money out of the movie going audience. James Cameron had done his 3D the right way, spending hundreds of millions of dollars and spending years of his and his team’s time to get it looking great. This had the unfortunate effect of misleading viewers into thinking 3D would all be like this, and they flocked to 3D movies in droves. The reality, of course, was that post-production 3D was pretty shoddy.

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Sequel Haters? Here’s The Bad News…

It’s official, the sequel is here to stay. OK, so it’s really no great revelation. There were some signs, however, that audiences were starting to get a little bored of shameless cash-ins, and were looking for something a little bit different. This week’s box office, unfortunately, told a slightly different story. Thor won the weekend with an admirable $65M plus, however that was not the big box office story. In second place was Fast and Furious 5, with a $32M haul. It may have been beaten into second place this weekend, but this added to the total gross it had already accumulated means the sequel to a sequel to a sequel to a sequel has made a massive achievement. It has become this year’s highest grossing film so far. Continue reading

Thor Reviews – Are You Going To Listen To Me, Or Are You Going To Listen To Your Friends?

 Thor was released in UK cinemas this week. Development of the project has been well documented, and the movie has been constantly in the news for one reason or another since it began pre-production. All the way through, i had been underwhelmed by what I had heard about it. I thought Kenneth Branagh was a bold and interesting choice, but worried that his inexperience with modern filmmaking, like CGI and special effects, might hamper the project. Continue reading

It’s Not Just The Studios That Are Predictable

I’m not sure exactly when it started, or more importantly when exactly it became popularized. Sequels have been around for literally decades, but for me it is the eighties when it really became rife. If a film was financially successful, the studios made a sequel. Following the artistry of sixties and seventies filmmaking, films really began to become movies, and dumbed down overblown action movies became the big money makers. It was obvious, really. Why go to the time and trouble to try to develop and subsequently sell a new property when fans were itching to see the further adventures of Rambo, Rocky, Axel Foley, and the numerous other action heroes of that time. Continue reading