Tag Archives: reviews
When Disney first announced that they were making a movie based on one of their theme park rides, it bemused the film industry. The idea that a film company was so lacking in creativity that they had to draw inspiration from a structure of wood and steel was almost alarming in its idiocy. This, of course, was before movies began being based on board games like Monopoly and Battleship, and children’s gadgets like Viewfinder 3D. Not much was really expected from the first Pirates of the Caribbean movie, despite the presence of Johnny Depp, and though they clearly had some belief in the project, Disney could not have predicted the success The Curse of the Black Pearl would enjoy. Continue reading
When Avatar broke every box office record in the book, it was the start of a period of shameless cash-in as studios rushed movies into post-production 3D in a desperate bid to jump on the bandwagon, and use the newfound novelty factor of the technique to wring more money out of the movie going audience. James Cameron had done his 3D the right way, spending hundreds of millions of dollars and spending years of his and his team’s time to get it looking great. This had the unfortunate effect of misleading viewers into thinking 3D would all be like this, and they flocked to 3D movies in droves. The reality, of course, was that post-production 3D was pretty shoddy.