The BBC is reporting this week that last year, for the first time ever, UK Box Office takings surpassed the £1bn barrier. Considering the economic crisis of the last few years, and the increasing number of people finding themselves out of work, it is perhaps a little surprising. There are several factors at work, however.
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It’s official, the sequel is here to stay. OK, so it’s really no great revelation. There were some signs, however, that audiences were starting to get a little bored of shameless cash-ins, and were looking for something a little bit different. This week’s box office, unfortunately, told a slightly different story. Thor won the weekend with an admirable $65M plus, however that was not the big box office story. In second place was Fast and Furious 5, with a $32M haul. It may have been beaten into second place this weekend, but this added to the total gross it had already accumulated means the sequel to a sequel to a sequel to a sequel has made a massive achievement. It has become this year’s highest grossing film so far. Continue reading