Tag Archives: marketing

The Muppets Trailer – Green With Envy = Feeling Jaded

This week, the first teaser trailer for The Muppets was released, under the fake name Green With Envy. The trailer starts off as a generic romantic comedy, with a ‘big reveal’ towards the end that it is, in fact, a Muppet movie. The trailer doesn’t really give away much of the plot of the film, and the fact that Amy Adams and Jason Segel are in it make it pretty obvious, to be honest, that it is the Muppet trailer before the first hint of green hits the screen. You can see the trailer here at www.heyuguys.co.uk. Continue reading

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Kevin Smith – Trailblazer, Or Midlife Crisis?

In the run-up to Sundance, the film festival currently taking place in Utah, filmmaker Kevin Smith announced that he would be holding an auction for the distribution rights for his latest film, Red State, immediately following its showing at the fest. This created a lot of anticipation for both the film, and the aftermath, leading to Red State being the hottest ticket in town this past weekend. In the end, it turned out to be somewhat of a ploy, as Smith bought back his own film for $20, and proceeded to lay in to the Hollywood studio system, which would have been well represented in the room with many studios keen for the chance to distribute Smith’s religious horror film. Continue reading

Disney Desperate To Create A New (Tron) Legacy

This week at aintitcoolnews.com Harry Knowles wrote a post revealing that Walt Disney Pictures may be about to announce that Tron 3 has been given the greenlight. Tron: Legacy has been successful at the box office, though not nearly as successful as Disney were probably hoping, and now that the film is effectively in the black, the company is apparently ready to begin development of the sequel. With a production budget of $170m and a worldwide gross of $300m, it looks on the surface like a no brainer. If, however, you take into consideration the marketing budget, which i would guess must almost equal that of the production, and it does not look quite so financially successful. The movie will make a small profit, particularly with merchandise and DVD/Blu-Ray sales yet to come, but conditions certainly don’t look ideal for a follow-up. Continue reading