The Muppets is released in cinemas in the UK this week. Released in the US last November, it is the first theatrical outing for The Muppets since 1999’s Muppets from Space. The movie enjoyed reasonable success in the United States, and we’ll find out this weekend how it fares in the UK. It has not set the world box office alight so far, but has definitely found an audience. The question, then, is how to build on this momentum.
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