When the complete star Wars Blu-ray collection was released last year, it created a huge stir. There was fever pitch excitement from some at the chance to see Star Wars in high-def, and outcry from others over the changes the bearded one had made, once again, to the films. The sets sold massively, though, and it was clear there were still Star Wars fans with money left to spend.
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When Avatar broke every box office record in the book, it was the start of a period of shameless cash-in as studios rushed movies into post-production 3D in a desperate bid to jump on the bandwagon, and use the newfound novelty factor of the technique to wring more money out of the movie going audience. James Cameron had done his 3D the right way, spending hundreds of millions of dollars and spending years of his and his team’s time to get it looking great. This had the unfortunate effect of misleading viewers into thinking 3D would all be like this, and they flocked to 3D movies in droves. The reality, of course, was that post-production 3D was pretty shoddy.